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Olly and Vitafusion are the two gummy multivitamins you will actually find on a shelf in almost any American pharmacy, and they get compared constantly on flavor and price. The comparison that matters more sits on the back of the bottle. Both brands leave out the same nutrients, and neither one leads with that fact. We pulled the current supplement facts panels for both flagship multis, did the sugar and price math, and mapped exactly what is missing. These are the same checks we run before anything ends up in our own family's kitchen cabinet.
Before you decide
Some people should not be choosing between these two at all. If you are pregnant, planning a pregnancy, managing a diagnosed deficiency, or taking prescription medication (especially blood thinners or thyroid medication), talk to your doctor before adding any multivitamin. Nothing here is medical advice; it is label reading and arithmetic.
The bigger screening question is iron. Neither Olly's nor Vitafusion's flagship gummy multi contains any iron at all, and the NIH Office of Dietary Supplements puts the iron RDA for women aged 19 to 50 at 18 mg per day. If you menstruate heavily, donate blood often, eat little or no meat, or have ever tested low on ferritin, a gummy multi is the wrong tool regardless of brand. That is a format limitation, not a brand failure: iron tastes metallic and is genuinely hard to put in candy.
This comparison is for the person a gummy actually serves well: an adult who cannot or will not swallow tablets, eats a reasonably varied diet, and wants inexpensive insurance on vitamins D, B12, folate, and a few others. For that person, the Olly versus Vitafusion question is real, and there is a defensible answer.
What you're actually buying
Olly built its brand on design and mood-based naming. Its flagship for women is the Women's Multi (berry flavored, "Blissful Berry"), a two-gummy serving covering 15-plus nutrients. The company's deeper bench is the real draw: sleep, stress, and probiotic blends that share the same look and the same two-gummies-a-day habit. You are buying a system with a pleasant front door, and the multi is the front door.
Vitafusion is the older gummy specialist of the two and sells on value and volume. Its women's flagship (Women's Daily Multivitamin, mixed berry) is also a two-gummy serving with a broadly similar vitamin panel. Bottles run larger, typically 120 to 150 gummies, and cost less per bottle despite the higher count. You are buying the commodity version of the same idea, with less branding and a lower price per day.
Both are candy-format supplements at heart: gelatin or pectin, glucose syrup, added sugar, natural flavors, fruit and vegetable color. Both instruct two gummies daily for adults. Both are widely stocked at Walmart, Target, Kroger, H-E-B, Amazon, and the brands' own sites. Availability will not decide this for you.
Head-to-head: the gummy nutrient ceiling
Here is the part the marketing does not lead with. A gummy has a physical budget. Every milligram of a mineral takes up space and affects taste and texture, so gummy formulators cut the nutrients that are bulky or bitter. The result is a predictable pattern of gaps, and both brands show the identical pattern.
No iron, in either product. Covered above, and worth repeating because it is the single most consequential omission for the young women both brands market to.
Minerals run at a fraction of tablet doses. Olly's Women's Multi carries zinc at 2.5 mg (23% DV) and no calcium at all. Vitafusion manages 130 mg of calcium, which sounds respectable until you notice it is 10% of the Daily Value. Neither lists magnesium or vitamin K on the panels we pulled. A conventional tablet like the ones we examined in our Centrum vs Nature Made comparison routinely covers 15 to 25 nutrients including iron, magnesium, and vitamin K, because a compressed tablet has no flavor budget to protect.
Sugar is the tax you pay for compliance. Per current labels, Olly's Women's Multi contains 2 g of added sugar per two-gummy serving; Vitafusion's contains 3 g. Against the FDA's 50 g Daily Value for added sugars, that is 4% and 6% respectively. Against the American Heart Association's stricter ideal of about 25 g per day for women, a Vitafusion serving quietly eats 12% of your budget before breakfast. One serving is trivial. The habit, plus a gummy fiber supplement, plus a gummy melatonin, stops being trivial.
The vitamins themselves are the good news. Both products hit 100% DV or more on vitamin D, vitamin E, B12, folate, and biotin. For the nutrients a gummy can physically carry, both brands carry them competently.
The numbers side by side
Figures below come from the retail supplement facts panels we verified in August 2026 for each brand's flagship women's multi (two-gummy serving in both cases). Brands reformulate, so treat your bottle's label as final.
| Per 2-gummy serving | Olly Women’s Multi | Vitafusion Women’s Multi |
|---|---|---|
| Calories | 15 | 15 |
| Added sugars | 2 g (4% DV) | 3 g (6% DV) |
| Vitamin A | 450 mcg (50% DV) | 450 mcg (50% DV) |
| Vitamin C | 45 mg (50% DV) | 30 mg (33% DV) |
| Vitamin D | 20 mcg (100% DV) | 25 mcg (125% DV) |
| Vitamin E | 15 mg (100% DV) | 18.8 mg (125% DV) |
| Vitamin B12 | 6 mcg (250% DV) | 7.2 mcg (300% DV) |
| Folate | 400 mcg DFE (100% DV) | 400 mcg DFE (100% DV) |
| Biotin | 150 mcg (500% DV) | 150 mcg (500% DV) |
| Iodine | 150 mcg (100% DV) | 40 mcg (27% DV) |
| Zinc | 2.5 mg (23% DV) | 2.2 mg (20% DV) |
| Calcium | none listed | 130 mg (10% DV) |
| Chromium | 17.5 mcg (50% DV) | 35 mcg (100% DV) |
| Iron | none | none |
| Magnesium / vitamin K | none listed | none listed |
Read across those rows and the story is near-parity. Olly edges ahead on vitamin C, iodine, and selenium (14 mcg, 25% DV, which Vitafusion's panel does not list). Vitafusion edges ahead on vitamin D, E, B12, chromium, and its token calcium. Nobody wins this table by enough to justify a price premium on nutrition alone.
Price per day: the honest math
Two gummies daily makes the math simple. Olly's Women's Multi runs about $13.99 for a 90-count bottle on the brand's site as of August 2026, which is 45 days of servings, or roughly 31 cents per day. We found the same bottle for about $12.88 at grocery retail, closer to 29 cents per day.
Vitafusion's women's multi was about $10.99 for a 120-count bottle on the brand's site as of August 2026 (60 days, about 18 cents per day), and about $10.98 for a 150-count bottle at grocery retail (75 days, roughly 15 cents per day). Vitafusion delivers a near-identical panel for about half the daily cost, and the gap widens further when its larger bottles go on promotion.
Over a year, that is roughly $110 for Olly versus $55 to $65 for Vitafusion. Whether the difference matters depends on what Olly's advantages are worth to you: most reviewers and both of our households find Olly's texture and flavor noticeably better, and consistency is the entire game with a daily supplement. A cheaper bottle you abandon in a drawer costs more than an expensive one you finish. We reached the same conclusion about premium-priced gummies in our look at whether MaryRuth's multivitamin is worth it: price per bottle matters less than price per habit that sticks.
Who should pick Olly (and who Vitafusion)
Pick Olly if flavor decides whether you take a supplement at all. Its gummies are the better eating experience, the iodine and vitamin C numbers are stronger, and the brand's targeted blends give you a consistent next step if you later want sleep or stress support in the same format. Olly is the pick when the extra 15 cents a day buys adherence.
Pick Vitafusion if you already know you will take your gummies regardless. The panel is competitive everywhere it counts, vitamin D is actually higher, and the cost per day is the lowest of any mainstream gummy multi. Vitafusion also sells a sugar-free women's variant if the added-sugar line bothers you, something worth checking at the shelf. Vitafusion is the pick when you are optimizing dollars, not delight.
Pick neither if you can swallow a tablet without drama. The complete-multi conversation we walk through in the Centrum vs Nature Made head-to-head covers products that include iron, magnesium, and vitamin K at a lower cost per day than either gummy here. The NIH's overview of multivitamin/mineral supplements is a useful primer on what "complete" actually means before you decide any of this matters for your diet.
One fairness note for the gummy format: absorption is not the problem people assume. A 2019 crossover trial in Nutrients found vitamin D3 from gummies was absorbed at least as well as from tablets, with higher blood concentrations over time. The gummy penalty is what fits in the recipe, not what your gut does with it. The same logic applies across formats generally, which is why we compared delivery forms directly in our melatonin gummies vs pills vs liquid breakdown.
What to look for when buying
Check the added-sugar line first, then the mineral rows. A gummy with 2 to 3 g of added sugar is normal; more than that in a multivitamin is a dessert with a supplement facts panel. If iron, magnesium, or meaningful calcium appear on your personal must-have list, stop shopping gummies entirely.
Look at the serving count honestly. A "90-count" gummy bottle at two per day is a 45-day supply, and brands rarely put that math on the front. Divide price by days, not by gummies, before comparing anything.
Store them properly and keep them away from kids. Gummy vitamins look and taste like candy because they mostly are candy, and an entire bottle of a berry-flavored multi is a genuine emergency for a toddler. If you are actually shopping for a child, format safety and dosing change the calculus enough that we wrote a separate guide to the best supplement format for kids.
Finally, expect reformulation. Both brands have adjusted panels over the years, and the numbers in this article reflect labels verified in August 2026. The bottle in your hand outranks any article, including this one.
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FAQ
Does Olly or Vitafusion contain iron?
No. Neither brand's flagship adult gummy multi contains any iron. Women aged 19 to 50 have an RDA of 18 mg per day, so anyone relying on a multi specifically for iron needs a tablet or capsule product, or a standalone iron supplement chosen with a clinician.
Which has more sugar, Olly or Vitafusion?
Per current labels, Vitafusion's women's multi has 3 g of added sugar per two-gummy serving and Olly's has 2 g. Both are small against the FDA's 50 g daily value, but they add up if you take several gummy products a day. Vitafusion offers a sugar-free women's variant; check the shelf tag carefully because the bottles look similar.
Are gummy vitamins absorbed as well as pills?
For vitamin D at least, yes. A randomized crossover study found gummies produced equal or higher blood levels than tablets. The real gummy trade-off is formulation space: minerals like iron and magnesium mostly do not fit, so the panel is thinner than a tablet's no matter how well it absorbs.
Is Olly worth the extra cost over Vitafusion?
Nutritionally, no; the panels are close and each brand wins a few rows. Practically, maybe. Olly costs roughly twice as much per day (about 29 to 31 cents versus 15 to 18 cents as of August 2026) and buys you better taste and a wider ecosystem of matching blends. If flavor is what keeps you consistent, that is a real benefit, not a gimmick.
Can men take these women's formulas?
Nothing in either formula is unsafe for men, and neither contains iron, which is the usual concern with men taking women's multis. That said, both brands sell dedicated men's and unisex gummies (Olly Men's Multi, Vitafusion MultiVites) with panels tuned differently, so there is little reason to borrow.
The bottom line
Olly versus Vitafusion is a closer race than the price gap suggests, because both products are the same compromise wearing different labels. You get solid coverage of vitamins D, B12, folate, and biotin, a little zinc, real sugar, and zero iron. Vitafusion does it for about 15 to 18 cents a day and Olly for about twice that, with Olly's flavor and targeted-blend lineup as the justification. Choose Olly for the habit, Vitafusion for the budget, and a conventional tablet for completeness. Whatever you pick, read the panel on your actual bottle, and if iron or magnesium is why you are shopping, put the gummies down and buy the boring pill.
